Our challenge was to craft an identity for this new-to-the-world, zero-alcohol spirit that would elevate the burgeoning category with modern sophistication and style.

ZEO’s brand symbol, the chameleon, was born from the insight that non-alcohol drinkers have a dual desire to both blend-in with crowd and stand out with something truly special. The intricate illustration style of the chameleon that curls around the label conveys the complexity of ZEO’s sensorial experience whilst a clean, uncluttered wordmark gives the brand a contemporary feel with bold simplicity.